Best AI Visibility Tools: Trackers Compared by Engine, Prompts and Price

The best AI visibility tools for a small business are Otterly.AI for the lowest entry price, Peec AI for choosing your own engines, Semrush or Ahrefs Brand Radar if you already pay for that suite, and BlogAmplify if you want the gaps turned into published articles. Compare them on engines, prompts, check frequency, price and what happens after the report.

Every price and limit below comes from the vendor's own pages, opened on October 15, 2026, and each is linked where it's used. This category changes its plans often, so open the page again before you buy.

How we compared AI visibility tools

We looked at nine tools: eight widely used AI visibility tools, which also go by GEO tools, AEO tools or LLM visibility tools, plus our own. Each was judged on the same five things:

1. Engines at the entry price. Which AI answers the cheapest plan reads: ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot or others.
2. Prompts. How many questions (vendors call them prompts) the plan tracks for you.
3. Check frequency. How often each question is asked again: daily, weekly or a monthly allowance.
4. Price. The entry plan's list price in USD. Monthly billing where the page shows it; where only an annual price is shown, we say so.
5. Whether results turn into content. A tracker tells you a competitor gets named and you don't. Someone still has to write or fix the page. We noted what each pricing page says the tool does about that.

Two things to know up front. We make BlogAmplify, so we listed the tools by entry price rather than ranking them, and we didn't give ourselves first place. And we didn't buy paid accounts on the other eight: everything here is what each vendor publishes about its own product, not a hands-on test.

The list isn't exhaustive. We stopped at eight so every figure could be checked line by line against the vendor's own pricing page, and we compared plans for one business, not agency plans. Other trackers you'll see in these roundups aren't covered here.

AI visibility tools compared at a glance

Engine names are shortened: AI Overviews and AI Mode are Google's. Each tool's section below links to the page every figure came from.

Monthly answers: the number that makes the prices comparable

A prompt count alone hides most of the difference between plans. What you actually pay for is answers: each prompt, asked on each engine, every time it's checked. Peec's pricing page spells the formula out: monthly AI answers are tracked prompts multiplied by active models and tracking frequency.

Using that formula on a 30-day month (our arithmetic, except where a vendor states the figure itself):

Semrush's pricing pages don't say how many engines each tracked prompt runs on, so we left it out rather than guess. SE Ranking's page doesn't say whether every prompt runs on all five LLMs, so its figure is the most the plan could give.

More answers isn't automatically better. Fifty well-chosen questions checked daily beat three hundred vague ones. And the prices don't buy the same things: Surfer's plan includes content tools at higher tiers, BlogAmplify's includes an article a day, and the suites bundle classic SEO tools. Use the table to compare tracking capacity, then read what else each plan does.

The tools, one by one

Listed by entry price.

Otterly.AI

Otterly's Lite plan costs $29 a month and tracks 15 prompts daily on four engines: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Google AI Mode and Gemini are add-ons at $9 a month each on Lite, and Claude is $29. Standard is $189 a month for 100 prompts, and annual billing takes 15% off. A 7-day free trial needs no card.

• What happens with results: Lite includes 3 recommendations a week and a GEO audit; Standard and up get unlimited recommendations. The page lists no article writing.
• Good fit: an owner who wants to see the picture before committing more money. It is the cheapest way here to track daily.
• Watch for: 15 prompts is a small sample, and adding AI Mode and Gemini takes Lite from $29 to $47 a month.

Ahrefs Brand Radar

Brand Radar works two ways, per Ahrefs' Brand Radar page. Custom Prompts tracks your own questions and starts at $50 a month for 2,500 checks, where one check is one prompt on one platform, in one location, for one update (Ahrefs pricing, Basic package: 80 prompts daily on one platform). The AI Visibility Index, from $199 a month, looks up any brand across Ahrefs' database of 481M+ prompts without setup.

Custom Prompts can run on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, with the cadence set per platform: daily, weekly or monthly. Claude uses 8 checks per update. Ahrefs' Lite plan and above include a few daily prompts at no extra cost: Lite, at $129 a month, includes 5.

• What happens with results: the Content Kit add-on (AI Content Helper, AI Content Grader) starts at $99 a month. Brand Radar itself reports.
• Good fit: anyone already on Ahrefs, or anyone who wants to research a market's AI answers before choosing questions.
• Watch for: checks run out fast across engines. 2,500 checks spread over five engines daily covers about 16 prompts (2,500 / 5 / 30).

Surfer

Surfer's AI Search Analytics plan is $95 a month billed monthly, or $82 a month billed yearly: 50 prompts refreshed daily across ChatGPT, Perplexity, Google AI Mode, Google AI Overview and Gemini, with mention gaps and brand sentiment. The page opens on yearly prices; each plan's billing switch shows the monthly one.

The writing plans track less. Standard ($119 a month, or $99 billed yearly) tracks 25 prompts weekly on ChatGPT only, alongside 360 documents to create or optimize. Pro ($219 a month, or $182 billed yearly) tracks 50 prompts daily on all five engines.

• What happens with results: Surfer is a writing and optimization editor at heart, with WordPress and Google Docs integrations from Standard up. The tracking plan on its own has no documents.
• Good fit: a team that writes its own articles and wants on-page guidance next to the tracking.
• Watch for: the cheapest plan that both tracks daily on five engines and writes is Pro. If you're weighing Surfer for blog writing, our Surfer alternatives page covers that side.

Peec AI

Peec's Starter plan is $95 a month billed monthly, or $80 a month billed yearly: 50 prompts, tracked daily, on 3 models you choose from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI, for one project with unlimited users. That's 4,500 AI answers a month by Peec's own count. Pro is $245 a month (150 prompts, 2 projects) and Advanced $495 (350 prompts, 5 projects), or $205 and $420 billed yearly. An extra model on Starter is $35 a month, or $30 on annual billing, and Peec says annual billing takes 15% off.

• What happens with results: gap analysis (sources that name competitors but not you), ranked recommended actions and "agent actions" built from your data. Peec's pricing page also lists AI crawler and AI referral reports. The pricing page doesn't list article writing.
• Good fit: a marketing team that writes its own content and wants detailed source and competitor data.
• Watch for: three engines at the entry price, so pick the ones your customers actually use.

If Peec is on your shortlist, our Peec AI alternatives page shows how Peec AI compares with BlogAmplify and other AI visibility tools.

Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit is $99 a month per domain, the same price on monthly or annual billing: 25 custom prompts with daily AI rankings, mentions from ChatGPT, Google AI, Gemini and Perplexity, AI competitor analysis, prompt research and a site audit for AI readiness. Semrush's help center says prompt tracking itself covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search.

If you also want Semrush's SEO tools, its SEO plan at $139 a month ($117.33 billed annually) also monitors custom prompts but doesn't state how many. The Starter plan (SEO + AI Search) is $199 a month ($165.17 billed annually) with 50 prompts tracked daily; Pro+ is $299 with 100.

• What happens with results: reports and the AI-readiness audit. Content optimization appears on the Pro+ plan, not the toolkit.
• Good fit: a business already using Semrush for keywords and audits.
• Watch for: 25 prompts is tight for more than one product line.

SE Ranking

SE Ranking's Core plan is $129 a month ($103.20 billed annually) with 2,000 keywords and 100 prompts tracked daily on 5 LLMs, and a 14-day free trial that needs no card (20 AI prompts a day during the trial). The AI Search add-on, +$89 a month ($71.20 annually), adds 200 prompts, an AI results tracker for AI Overviews, AI Mode, Perplexity and ChatGPT, and access to SE Visible, SE Ranking's separate AI visibility dashboard for brand mentions, citations and sentiment.

• What happens with results: Core includes 25 articles in SE Ranking's Content Editor, which builds SEO briefs and helps you write and optimize the text. The page doesn't mention publishing for you.
• Good fit: someone who wants classic rank tracking and AI tracking in one place for less than the bigger suites.
• Watch for: the page says Core tracks 5 LLMs but names only ChatGPT and Perplexity, as examples. Budget for $218 a month (Core plus add-on, monthly) if you want the full AI tracker.

BlogAmplify

BlogAmplify is a blog automation service with AI visibility built in, not a standalone tracker. Growth + AI Visibility is $199 a month with a 3-day trial (card required). It asks up to 50 questions every day on ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode, and each answer is read for whether your business is named, whether your site is linked, where you appear next to competitors and which sources the answer leans on.

• What happens with results: a question where AI names competitors and leaves you out becomes a goal. Open goals go onto fitting topics already in your plan, and the next content plan starts with the rest. The article answers the question under a heading worded like it, with a short answer up front, and publishes to Shopify, WordPress, Notion or any site through a webhook. A goal only counts as won when you show up in two checks in a row, and an article AI still leaves out goes on the refresh list. The plan also includes an article on your blog every day. More on how it works on our AI visibility page.
• Good fit: a small business that wants the fixes written and published, not another dashboard to read.
• Watch for: it isn't sold as tracking only, so you pay for the articles too. It covers one website per subscription (an extra website with AI visibility is $150 a month), and five engines: no Copilot or Claude. A search where Google shows no AI Overview counts as "no answer" and stays out of the rates, and questions that name your business are scored apart, so the headline number can look lower than a tool that mixes them in.

Scrunch

Scrunch's Core plan is $250 a month: 125 prompts and 5,000 responses a month on four engines (ChatGPT, Perplexity, Google AI Overviews and Copilot), 5 site audits a month, 5 user licenses and a 7-day free trial. Enterprise is custom-priced, covers 9 engines and adds AXP, Scrunch's way of serving an AI-friendly version of your site to AI agents.

• What happens with results: Core includes basic content generation and one page optimization a month, plus insights and recommendations.
• Good fit: a brand with a web team that will act on page audits.
• Watch for: the page gives an answer allowance instead of a frequency. 125 prompts on 4 engines is 500 answers a round, so 5,000 a month is about ten rounds, roughly every three days.

Profound

Profound publishes two options for brands. The free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, in one language and region, with no exports or history. Trial prompts are a set Profound picks for your industry and can't be customized. Enterprise is custom-priced, tracks daily and covers up to 9 answer engines, including Perplexity, AI Mode, Copilot, DeepSeek, Claude and Exa Search. Its one self-serve paid plan is for agencies: Agency Growth, $99 a month, with full client workspaces as a $399 a month add-on.

• What happens with results: Profound's AI Marketer is pitched to "research, write, report", running on credits, with reusable agents for recurring marketing work.
• Good fit: larger brands with budget for an enterprise contract and a team to run it.
• Watch for: no public price for a single brand's ongoing use, so most small businesses will only see the trial.

Trackers versus tools that act on the results

The nine tools fall into three groups, and the group matters more than any single feature.

• Dedicated trackers: Otterly.AI, Peec AI and Scrunch. Deep data on mentions, citations, sources and competitors, with recommendations. Your team does the writing and outreach.
• SEO suites with AI tracking: Semrush, Ahrefs Brand Radar and SE Ranking. AI answers next to keywords, backlinks and audits. Good value if you already live in the suite; content tools come as an add-on (Ahrefs), a higher plan (Semrush) or a small allowance of editor articles (SE Ranking).
• Tools that also write: Surfer (an editor you write in), Profound (an AI marketer on credits) and BlogAmplify (articles planned, written and published for you, then re-checked).

A report that says "AI names three competitors for 'best roof repair in Phoenix' and not you" is the start of the work. Someone still has to publish a page that answers the question, get mentioned on the pages AI cites, and check again a week later. If nobody on your team will do that, a cheaper tracker costs more than it looks.

How to choose an AI visibility tool for a small business

1. List the questions first. Write 15 to 25 questions customers ask before buying: comparisons, "best X for Y", costs, how-to. Grow toward 50 once you cover several products or places. Our guide to measuring AI visibility covers which ones count.
2. Match engines to your customers. Every tool here can read ChatGPT and Google AI Overviews (on Peec, AI Overviews is one of your three picks; SE Ranking names AI Overviews only for its AI add-on). If Google is where your customers search, read our AI Overviews tracking page for what changes there.
3. Prefer daily or frequent checks. AI answers vary between runs, so trends need many checks. Weekly is the minimum worth paying for.
4. Decide who acts on the report. If it's you, pick a tracker with clear recommendations. If it's nobody, pick a tool that does the work.
5. Add up the real monthly price. Extra engines, extra prompts and the base suite plan all count. Otterly Lite with AI Mode and Gemini added, or SE Ranking with its AI add-on, costs more than the headline.
6. Use a trial on your own questions. Scrunch offers 7 days on its Core plan, SE Ranking 14 days (20 AI prompts a day), Otterly.AI 7 days and BlogAmplify 3 days. Profound's 7-day trial uses a prompt set it picks for your industry, so you can't enter your own questions there. Run the same ten questions in each trial that takes them and see which report you'd act on.

What these tools can't tell you

• Real demand. No tool here has a Search Console for AI. They estimate: Peec scores each prompt's topic demand from 1 to 5, and Ahrefs builds its index from its keyword database.
• Every answer. AI answers depend on the person, the place and the moment. Every tool samples, which is why frequency and repeated checks matter.
• Why you were left out. The sources an answer cites are the best clue, and most of these tools list them. Turning that clue into a better page or a new mention is still the work.